About

I called myself the best brand strategist in Africa with nothing in the bank.

December 2016. New in Lusaka, pockets empty, dreams heavy. I turned my last 200 kwacha into interview shoes and gave myself a title I had not earned yet.

Then I spent a decade earning it; on verandas, in markets, across three countries and eight languages, losing more times than most people ever try at all. The short version: I learned brand from the ground up, and I have the scars and the receipts to show for it.