01
The Book
Free
The net. Free. Start here.
Work with me
Don't pay yet.
Read the book. Take the checkup. Come to a free workshop. See how far that gets you first.
I would rather you solve it for free than pay me for something you did not need. The ladder below is built to protect you from buying too early.
The ladder
Move through the door in order.
Each step is designed to make the next decision cleaner. Start free. Test the thinking. Go deeper only when the brand problem has earned it.
Download01
02
The Free Workshop
2026-02-21 / limited seats
Once a week, a small room, no charge. Bring a real brand problem.
03
The Paid Workshop
Monthly
Go deeper. For people who did the free room and want more.
04
The Session
Capped
The rare one. Read the book, do a workshop, then apply.
The limit is real
The cap is what protects the work.
The session is an application, not a checkout. The serious few move through the ladder, then apply for the rare one-on-one room.