Free edition
The Minibus Theory.
A 30-minute read that will change how you see every business on your street.
Free, in full
Read it before you pay me.
Everything I know about marketing, sales, and brand, learned on a Lusaka street corner with empty pockets. The free edition is complete on its own.
See where the book leadsA taste
Doing it the way you have always done it is not strategy. It is movement without memory.
The book turns the street corner into a strategy room. It shows why people buy, why markets remember, and why clarity beats noise before the campaign even starts.
Paid edition
The hard copy + workbook.
Extended concepts, the politics of polarizing a market, price and value, and exercises to run on your own brand. It goes deeper; it does not withhold the rest.
See the ladder