Four half-days / Maximum 20 seats

Once Upon a Brand.

Four honest, practical conversations for people who are serious about building brands that last. Choose the days most relevant to you or experience the complete series.

Dates: 28 September - 1 October 2026
Venue: Sunshare Tower, 1st Floor Training Room
Format: Three-hour half-day sessions
Time: Final daily time to be confirmed

The series

Four questions worth a room.

This is not a conference or a generic seminar. Every session is built around real brand decisions and the African market context.

Day 1 / 28 September

What Makes a Brand?

Go back to first principles: what a brand actually is, how culture shapes it, and why so much marketing spend fails to stick.

Day 2 / 29 September

Building Brands and Staying Relevant

Explore how brands stay alive as markets shift, audiences move, and competitors with smaller budgets begin to feel bigger.

Day 3 / 30 September

AI in Marketing: Yay or Nay?

Separate the useful from the hype and build a point of view on where AI strengthens marketing, where it introduces risk, and what people must still own.

Day 4 / 1 October

Born in Zambia, Built for the World

Turn local strength into global possibility through sharper positioning, cultural confidence, storytelling, and a practical plan for scale.

Investment options

Public session

$65

Choose any one of the four sessions.

Full public series

$215

Attend all four days and save $45.

Private session

$900

One day for your team, up to 20 people.

Private programme

$2,800

All four days for your team, up to 20 people.

Registration secures your place in the enquiry list. Final session times and payment instructions will be sent directly.

In the room

Jessy and Omar.

Jessy Thomas is the founder of Mer.cury Creative and a brand strategist with more than 25 years of experience across the UK, Middle East, Latin America, and Africa.

Omar Michelo Chanshi brings the Zambian market context, local brand experience, and the practical realities of building brands across Southern Africa.

Put your name in the room