Natural Kurls
BRAND STRATEGY, CREATIVE DIRECTION, STRATEGIC COMMUNICATION, Digital Strategy
Natural Kurls is a burgeoning natural hair care salon dedicated to celebrating the beauty and versatility of natural hair. When they first approached Omar Stone Consulting (OSC), they had a vision but needed the branding and strategy to bring that vision to life. Since our partnership’s inception, OSC has played a pivotal role in shaping and amplifying the Natural Kurls brand.
Beginning with a brand strategy rooted in understanding the specific needs and aspirations of the natural hair community, OSC crafted a narrative that resonated with a growing audience passionate about embracing their natural textures. This narrative served as the foundation upon which all other branding elements were built.
The brand’s visual identity, encompassing everything from the salon interiors to product packaging, was meticulously designed to evoke feelings of authenticity, empowerment, and sophistication. To further the brand’s reach and engagement, OSC developed and executed several successful campaigns, each designed to resonate with the salon’s target demographic and reinforce its position as a leader in the natural hair care industry.
A testament to our collaborative efforts is the exponential growth of Natural Kurls’ social media presence. With a strategic approach, we managed to increase their audience by over 40,000, transforming their platforms into vibrant communities of hair enthusiasts sharing tips, stories, and testimonials.
Furthermore, under OSC’s guidance and consistent brand strategy, Natural Kurls has expanded its operations from a single salon to four thriving branches. Our continuous engagement with them ensures that as they grow and evolve, their brand remains strong, cohesive, and true to their core values.
Natural Kurls stands as a testament to the power of strategic brand development and its capacity to drive business growth and customer loyalty. OSC is proud to have been a part of this transformative journey and looks forward to continuing this successful collaboration.
