Mentored Coffee
Branding Strategy, Brand Design, Creative Direction
One of my recent projects was Mentored Coffee, an initiative created by Gauteng Gateway to provide mentored sessions in Starbucks. As the branding partner for this program, I helped create a visual identity and branding strategy that reflected the program’s values of mentorship, guidance, and community.
At Omar Stone Consulting, I specialize in helping businesses solve their branding challenges through our three primary services: brand strategy, brand identity design, and creative direction. My approach is based on a three-step process that involves identifying the problem, providing a solution, and adding value.
My process began with an in-depth analysis of the target audience, which helped me identify the key messaging and visual elements that would resonate with young business people. I then created a brand identity that incorporated bold colors, simple typography, and a dynamic logo that evokes the energy and vibrancy of the program.
To ensure that the branding remained consistent across all touchpoints, I also provided creative direction for the program’s website, social media platforms, and marketing collateral. My goal was to create a cohesive and engaging brand experience that would inspire young businesspeople to take action and seek mentorship from successful CEOs.
The Mentored Coffee project is a great example of my expertise in brand strategy, brand identity design, and creative direction. My focus on identifying the problem, providing a solution, and adding value allowed me to create a strong and impactful brand for a program that is making a positive impact on the business community.
