Brilliate Estrella
Branding Strategy, Brand Design
At Omar Stone Consulting, we had the opportunity to work with Brilliante Estrella, a jewelry and accessory brand, on their branding and strategy development. Our work with them included creating a strong brand identity that truly reflected the brand’s values and helped them stand out in a crowded market.
To begin, we conducted a thorough analysis of the brand’s target audience, competition, and overall market trends. This allowed us to identify key opportunities and challenges that would need to be addressed in the brand strategy. We then developed a comprehensive brand strategy that encompassed all aspects of the brand, from product development to marketing and communication.
Using this strategy as a guide, we moved on to the creation of the brand identity. We wanted to ensure that the brand’s visual representation accurately reflected the brand’s personality and values. To achieve this, we collaborated closely with the client to develop a unique and memorable logo, select appropriate colors and typography, and create visual guidelines that would ensure consistency across all touchpoints.
Overall, our work with Brilliante Estrella resulted in a strong and cohesive brand that resonated with their target audience and set them apart from their competitors. We were proud to help them achieve their goals and establish themselves as a leader in the jewelry and accessory market.
