1Cup Foundation

Branding Strategy, Brand Design

We are passionate about helping businesses bring their unique vision to life. Our recent project, 1cup Foundation, is a non-profit organization based in Lusaka, Zambia, that aims to promote access to clean drinking water in underserved communities. As the branding partner for this project, we conceptualized the foundation, created the brand, and designed the campaigns.

Our process began with an in-depth analysis of the foundation’s target audience, which helped us identify the key messaging and visual elements that would resonate with individuals and organizations passionate about sustainable development

We then created a brand identity that incorporated natural colors, simple typography, and a dynamic logo that conveys the foundation’s commitment to promoting sustainability and access to clean drinking water. To ensure that the branding remained consistent across all touchpoints, we also provided creative direction for the foundation’s website, social media platforms, and marketing collateral.

We also designed a number of campaigns to raise awareness and support for the foundation’s mission. Our campaigns were designed to inspire and engage individuals and organizations to support the foundation’s initiatives and participate in its activities. Our goal was to create a cohesive and engaging brand experience that would inspire the community to take action and support the foundation’s mission.

The 1cup Foundation project is a great example of our expertise in brand strategy, brand identity design, and creative direction. Our focus on identifying the problem, providing a solution, and adding value allowed us to create a strong and impactful brand for a non-profit organization that is making a positive impact on communities in need. Let us help you bring your vision to life and create a brand that resonates with your audience and drives results.