June 7, 2023

Branded By Sound – How music is integral to the branding of Africa

Africa: Branded by Sound The rhythmic pulse of African music resounds across borders, captivating audiences worldwide and serving as a powerful brand element that...

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June 1, 2023

Marketing Lessons from an Unlikely Source: The Church

As a brand strategist, I often find lessons in the unlikeliest of places. This time, my muse is the church. And no, I’m not...

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May 18, 2023

Yango did, Ulendo didn’t

In the vibrant and bustling streets of Zambia, an intriguing tale of two taxi apps unfolds. This is a story that delineates the line...

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May 15, 2023

Where you are matters.

In South Africa, Hungry Lion’s roar is muffled amidst the cacophony of international and local fast-food giants. It’s a small fish in a vast...

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February 21, 2023

Brand Strategy in a post pandemic world

In the dynamic world of small business marketing, keeping up with the latest trends is essential to stay relevant and successful. With the global...

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February 5, 2023

Why African Storytelling is the Future of Branding

African storytelling has been a part of our cultural heritage for centuries. It’s a way for us to pass down our traditions, values, and...

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February 5, 2023

Building a Strong, Authentic Brand: The African Storytelling Way

In Africa, storytelling has been an integral part of our culture for centuries, passed down from generation to generation. From proverbs and folktales to...

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February 5, 2023

Telling Authentic African Stories to Build Strong Brands

African stories hold the secrets to the beating heart of our cultures. They carry within them the values, beliefs and traditions that define who...

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February 5, 2023

How to Connect with Your Customers Through African Storytelling

African storytelling has always been at the heart of our cultures and our way of life. From the rich oral traditions of our forefathers...

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February 5, 2023

The African Storytelling Approach to Branding: Why it Works

Storytelling has been a part of African cultures for generations, and it continues to play a vital role in shaping our identities and worldviews....

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