Journal
Articles and Thoughts
A collection of articles and thoughts on brand strategy, business, marketing and other related information.
Branded By Sound – How music is integral to the branding of Africa
Africa: Branded by Sound The rhythmic pulse of African music resounds across borders, captivating audiences worldwide and serving as a powerful brand element that...
Marketing Lessons from an Unlikely Source: The Church
As a brand strategist, I often find lessons in the unlikeliest of places. This time, my muse is the church. And no, I’m not...
Yango did, Ulendo didn’t
In the vibrant and bustling streets of Zambia, an intriguing tale of two taxi apps unfolds. This is a story that delineates the line...
Where you are matters.
In South Africa, Hungry Lion’s roar is muffled amidst the cacophony of international and local fast-food giants. It’s a small fish in a vast...
Brand Strategy in a post pandemic world
In the dynamic world of small business marketing, keeping up with the latest trends is essential to stay relevant and successful. With the global...
Why African Storytelling is the Future of Branding
African storytelling has been a part of our cultural heritage for centuries. It’s a way for us to pass down our traditions, values, and...
Building a Strong, Authentic Brand: The African Storytelling Way
In Africa, storytelling has been an integral part of our culture for centuries, passed down from generation to generation. From proverbs and folktales to...
Telling Authentic African Stories to Build Strong Brands
African stories hold the secrets to the beating heart of our cultures. They carry within them the values, beliefs and traditions that define who...
How to Connect with Your Customers Through African Storytelling
African storytelling has always been at the heart of our cultures and our way of life. From the rich oral traditions of our forefathers...
The African Storytelling Approach to Branding: Why it Works
Storytelling has been a part of African cultures for generations, and it continues to play a vital role in shaping our identities and worldviews....
