Africa: Branded by Sound The rhythmic pulse of African music resounds across borders, captivating audiences worldwide and serving as a powerful brand element that evokes a distinct sense of place. From the soul-stirring beats of traditional drums to the infectious melodies of contemporary genres, the sound of Africa has emerged as an unmistakable sonic signature. It is a brand element in itself—a sonic ambassador that instantly transports listeners to the diverse landscapes and vibrant cultures of the continent. Africa’s identity […]

As a brand strategist, I often find lessons in the unlikeliest of places. This time, my muse is the church. And no, I’m not suddenly experiencing divine revelation. Rather, my recent brush with death afforded me the opportunity to stand as an observer, analyzing the church through my professional lens – as a brand. 1. Selling Solutions, not Products The church excels in offering solutions, not peddling products. They sell salvation from eternal damnation, and forgiveness for human transgressions. The […]

In the vibrant and bustling streets of Zambia, an intriguing tale of two taxi apps unfolds. This is a story that delineates the line between success and failure, between inertia and momentum, between local complacency and foreign aggression. Ulendo Taxi service began its journey with a glistening promise, a burgeoning potential that shone brightly in Zambia’s taxi market. As pioneers and forerunners, they seemed poised to claim the throne of the taxi app kingdom, not just in Zambia, but perhaps […]

In South Africa, Hungry Lion’s roar is muffled amidst the cacophony of international and local fast-food giants. It’s a small fish in a vast ocean, struggling to even make a ripple. The fast-food landscape here is a battlefield, littered with the debris of many a brand that tried to compete and failed. In the midst of the McDonald’s, KFC’s, and Nando’s that dominate the South African fast-food sector, Hungry Lion is a mere whisper in the wind. However, venture beyond […]

In the dynamic world of small business marketing, keeping up with the latest trends is essential to stay relevant and successful. With the global pandemic disrupting the business world, it’s crucial to adapt to the changing marketing landscape. In this blog post, we will explore some of the most effective small business marketing trends in 2021 and beyond, with a specific focus on the role of brand strategy. As an African proverb goes, “If you want to go far, go […]

African storytelling has been a part of our cultural heritage for centuries. It’s a way for us to pass down our traditions, values, and beliefs from one generation to the next. In the world of branding, storytelling is no different. The power of a well-crafted story is what sets a brand apart, connecting them to their customers in a way that other marketing strategies cannot. The African storytelling approach to branding is unique, as it draws on the rich narrative […]

In Africa, storytelling has been an integral part of our culture for centuries, passed down from generation to generation. From proverbs and folktales to modern-day legends and myths, African stories are woven into the fabric of our communities, shaping our values and beliefs. As brand strategists, we can leverage this rich cultural heritage to build strong, authentic brands that connect with customers on a deeper level. Just as a good story has a beginning, middle, and end, a strong brand […]

African stories hold the secrets to the beating heart of our cultures. They carry within them the values, beliefs and traditions that define who we are as a people. They have the power to inspire, to heal and to connect us to our roots. And it is this power that brands can harness to create a deep and meaningful connection with their customers. In a world where authenticity is the currency of trust, African stories provide a unique opportunity for […]

African storytelling has always been at the heart of our cultures and our way of life. From the rich oral traditions of our forefathers to the modern-day branding strategies of multinational corporations, storytelling has always been a powerful tool for connecting with others and building lasting relationships. In this article, we’ll explore how you can connect with your customers through the power of African storytelling. One of the key benefits of using African storytelling in your branding strategy is its […]

Storytelling has been a part of African cultures for generations, and it continues to play a vital role in shaping our identities and worldviews. As a brand strategy consultant, I have seen the power of African storytelling firsthand, and I believe that it holds the key to building strong, resonant brands. The African storytelling approach to branding is rooted in the rich cultural heritage of the continent, and it draws upon the powerful narratives and traditions that are woven into […]