Africa: Branded by Sound The rhythmic pulse of African music resounds across borders, captivating audiences worldwide and serving as a powerful brand element that evokes a distinct sense of place. From the soul-stirring beats of traditional drums to the infectious melodies of contemporary genres, the sound of Africa has emerged as an unmistakable sonic signature. It is a brand element in itself—a sonic ambassador that instantly transports listeners to the diverse landscapes and vibrant cultures of the continent. Africa’s identity […]

As a brand strategist, I often find lessons in the unlikeliest of places. This time, my muse is the church. And no, I’m not suddenly experiencing divine revelation. Rather, my recent brush with death afforded me the opportunity to stand as an observer, analyzing the church through my professional lens – as a brand. 1. Selling Solutions, not Products The church excels in offering solutions, not peddling products. They sell salvation from eternal damnation, and forgiveness for human transgressions. The […]