In the dynamic world of small business marketing, keeping up with the latest trends is essential to stay relevant and successful. With the global pandemic disrupting the business world, it’s crucial to adapt to the changing marketing landscape. In this blog post, we will explore some of the most effective small business marketing trends in 2021 and beyond, with a specific focus on the role of brand strategy. As an African proverb goes, “If you want to go far, go […]

African storytelling has been a part of our cultural heritage for centuries. It’s a way for us to pass down our traditions, values, and beliefs from one generation to the next. In the world of branding, storytelling is no different. The power of a well-crafted story is what sets a brand apart, connecting them to their customers in a way that other marketing strategies cannot. The African storytelling approach to branding is unique, as it draws on the rich narrative […]

In Africa, storytelling has been an integral part of our culture for centuries, passed down from generation to generation. From proverbs and folktales to modern-day legends and myths, African stories are woven into the fabric of our communities, shaping our values and beliefs. As brand strategists, we can leverage this rich cultural heritage to build strong, authentic brands that connect with customers on a deeper level. Just as a good story has a beginning, middle, and end, a strong brand […]

African stories hold the secrets to the beating heart of our cultures. They carry within them the values, beliefs and traditions that define who we are as a people. They have the power to inspire, to heal and to connect us to our roots. And it is this power that brands can harness to create a deep and meaningful connection with their customers. In a world where authenticity is the currency of trust, African stories provide a unique opportunity for […]

African storytelling has always been at the heart of our cultures and our way of life. From the rich oral traditions of our forefathers to the modern-day branding strategies of multinational corporations, storytelling has always been a powerful tool for connecting with others and building lasting relationships. In this article, we’ll explore how you can connect with your customers through the power of African storytelling. One of the key benefits of using African storytelling in your branding strategy is its […]

Storytelling has been a part of African cultures for generations, and it continues to play a vital role in shaping our identities and worldviews. As a brand strategy consultant, I have seen the power of African storytelling firsthand, and I believe that it holds the key to building strong, resonant brands. The African storytelling approach to branding is rooted in the rich cultural heritage of the continent, and it draws upon the powerful narratives and traditions that are woven into […]